Shea Butter (Butyrospermum Parkii) Shea butter is at the heart of every Stòrí of Africa product—a powerhouse ingredient cherished for its deeply nourishing and protective properties. Sourced from the shea tree, native to West Africa, this natural wonder provides intense moisture, soothes irritation, and helps shield the skin from harsh environmental conditions. Ideal for all skin types, it’s especially beneficial for dry skin, scars, stretch marks, and uneven tone.

Rich in vitamins A and E, antioxidants, and essential fatty acids like oleic and stearic acids, shea butter delivers lasting hydration while softening and strengthening the skin’s natural barrier. Its emollient qualities help smooth the skin’s texture and reduce the appearance of fine lines, making it a true skincare essential.

Beyond its skincare benefits, shea butter holds deep social and economic significance for women in rural sub-Saharan Africa. The traditional process of harvesting and producing shea butter has been passed down through generations, providing a vital source of income that empowers women and supports their families.

As a female-founded brand, Stòrí of Africa is committed to uplifting and supporting women entrepreneurs and producers. Women are the backbone of their communities, and economic independence plays a crucial role in their well-being and that of their families. By honoring this time-honored craft, we celebrate not only the power of shea butter but also the resilience, skill, and strength of the women who bring it to life.

Baobab Oil (Adansonia Digitata Seed Oil) is rich in vitamins A, C, D and E as well as vital fatty acids such as Omega 3, 6 & 9 making it a perfect choice for dry skin. The high concentration of vitamins and fatty acids in Baobab Oil encourages skin cell regeneration. Baobab Oil is a quick absorbing oil that won’t clog pores.

Kakadu Plum is a superior antioxidant – the world’s highest known fruit source of vitamin C. It improves the skin’s visual appearance and reduces the irritation of dry skin. It is also rich in vitamin E, folic acid and carotenoids which reduce the effects of aging (wrinkles and fine lines). It is great for hyperpigmentation and supports evening skin tone. It is native to northern Australia.

Marula Oil grows in southern Africa and prevents the loss of moisture (transepidermal water loss) which is common in melanin rich skin. Marula oil is one of Africa’s greatest skin care oils. It is rich in antioxidants and oleic acid. It is also is high in palmitic acid which creates a protective coating on the surface of the skin making it a good oil for dry skin sufferers. It absorbs quickly, hydrates the skin, heals skin tissue, reduces redness and soothes skin irritations.

Moringa Oil offers excellent hydration and provides a high source of antioxidants with moisturising abilities to soften nourish aging or damaged skin.

Vitamin E plays a crucial role in protecting skin cells and membranes from environmental damage. This protection extends to stopping damage to the skin from UV rages, pollutants and aging. It provides deep moisturisation for the skin whilst allowing the skin to breathe and function naturally. It is a hydrating molecule since it works as both a humectant (to absorb water into the skin) and an emollient (to trap water in the skin).

Ximenia Oil grows wild throughout Angola, Botswana, Nambia and Zambia. It’s known locally as wild plum, Sea Lemon or Wild Olive Tree. Traditionally the oil has been used as a healing massage and hair conditioning oil. It is rich in Vitamin C, and has anti-inflammatory properties. It moisturises aging skin and the ximenynic acid in it stimulates circulation.

Coconut oil is a plant kernel oil whose high saturated fat content has emollient properties for skin. The oil is a rich source of medium-chain fatty acids, also known as medium-chain triglycerides. It helps to combat dryness and lock in moisture by creating a protective barrier on the skin.